What is the GAP Model Analysis used for?

The GAP Model Analysis is primarily utilized for assessing business performance against objectives. This analytical tool helps organizations identify the discrepancies between their current performance levels and their desired goals or standards. By examining the gaps, businesses can pinpoint areas requiring improvement and strategic adjustments. The model emphasizes understanding what the organization strives to achieve compared to its present state, thus enabling management to create targeted strategies for closing those gaps.

In the context of the other options, while the GAP Model might indirectly influence aspects like customer satisfaction or employee performance, its main purpose is not focused on these areas. For example, measuring customer satisfaction often relies on specific metrics related to the customer experience directly, rather than a broader performance analysis. Similarly, identifying market trends is typically aligned with market research methodologies rather than the GAP Model's focus on internal objectives. Evaluating employee performance usually employs different performance assessment tools tailored specifically for human resources rather than the comprehensive approach offered by the GAP Model related to organizational goals.