What is the process of setting major organizational objectives called?

The process of setting major organizational objectives is known as strategic planning. This discipline involves systematically analyzing the organization’s current position, forecasting future conditions, and aligning resources and capabilities to achieve specific long-term goals. Strategic planning is typically a comprehensive and iterative process, allowing organizations to anticipate changes in the environment, adapt to emerging trends, and allocate resources effectively to meet their objectives.

In strategic planning, leadership teams engage in a detailed assessment of both internal capabilities and external market conditions, which informs the establishment of clear, measurable objectives. This process helps organizations articulate their vision and mission while focusing on prioritizing strategic initiatives that can drive the achievement of their goals.

The other options do not directly pertain to this comprehensive goal-setting process. For instance, job analysis focuses specifically on evaluating job roles and responsibilities rather than overarching organizational goals. Environmental scanning involves gathering information about external factors that may impact the organization, but it is just one component of strategic planning, not the entire process. HR planning, while essential for workforce management, deals more with aligning human resources with organizational needs rather than setting high-level objectives across the organization as a whole.