Which area does not traditionally fall under the marketing mix?

The marketing mix traditionally comprises four primary components often referred to as the 4 Ps: Product, Price, Place, and Promotion. These elements are foundational to marketing strategy and provide a framework for businesses to structure their marketing activities.

The aspect of "People," while increasingly recognized in various marketing strategies, such as the extended marketing mix that emphasizes service marketing, is not considered one of the original 4 Ps. The original framework focuses more broadly on the tangible and strategic aspects of marketing.

While the role of "People" has gained importance, especially in service-oriented industries where customer service and employee interactions significantly affect brand perception and customer satisfaction, it remains outside the classical paradigm of the marketing mix. Therefore, identifying "People" as the area that does not traditionally fall under the marketing mix aligns with the conventional understanding of the original components of marketing strategy.