Which aspect of the marketing plan addresses future goals?

The aspect of the marketing plan that addresses future goals is strategic outcomes. Strategic outcomes focus on what a company aims to achieve in the future, outlining clear, measurable objectives that align with the overall vision and mission of the organization. These outcomes guide the direction of marketing efforts and help ensure that all activities are oriented towards achieving those long-term goals.

In contrast, current market analysis primarily deals with understanding the present state of the market, including customer needs, competitive landscape, and trends. Operational actions involve the day-to-day activities and tactics that are implemented to achieve the marketing strategy, and resource allocation pertains to how financial and human resources will be distributed to support the marketing efforts. While all of these aspects are important, it is the strategic outcomes that specifically relate to setting and defining the future aspirations of the marketing plan.